Beekeepers from Kujawy surprised their competition. They founded a company and decided to sell their products on their own, instead of passing them to collection point. It was also a chance to build a professional image and to make consumers have positive associations!
They decided to order a new logotype and whole visual identification system. It was necessary to replace all promotional materials (leaflets, flyers, business cards, etc.). The company also had to present their products at the national craft food fair. Meanwhile, the employees focused on producing wonderful honey, and not techniques of creating desired image.
Time was running out. Beekeeping season has already started and they had to concentrate on production of honey. The fair was approaching quickly.
Preparing all graphic projects, from beginning to end, was commissioned to the MBE. As a result, it was possible to achieve perfect consistency of the whole visual identification. Professionals from the MBE quickly provided promotional materials. Employees of the company had time to focus on development of production and establishing business contacts.